WhatsApp Business Platform: Ads and Paid Channels Update
The WhatsApp Business Platform is undergoing a major transformation with the introduction of ads and paid channels. Find out how these updates affect users, creators, and businesses — and discover the best devices to make the most of the new WhatsApp experience.
What’s New: Ads on WhatsApp Business Platform
The age of simplicity on WhatsApp is changing. Now, the WhatsApp Business Platform is introducing ads in the “Updates” tab and launching paid channels, making it a true hybrid of messaging app and business-focused social network.
Meta has officially announced the rollout of ads in the Updates tab, a space previously used for status updates and channels. With over 1.5 billion daily visits, this area is turning into a powerful showcase for brands looking to engage real audiences.
How do the ads work?
- Ads are visually integrated into the app experience, much like what users see on Instagram.
- Targeting is based on device language, general location, and channel interactions.
- Privacy protected: The content of private messages is never used for ad targeting, ensuring user trust.
For businesses: This is a golden opportunity to reach engaged audiences, drive sales, and build stronger connections.
For users: The experience becomes more dynamic, but also slightly more commercial.
WhatsApp’s New Monetization Strategy
The End of Pure Simplicity?
For years, WhatsApp has stood out for direct communication — no algorithms or ads. With these new changes, the app becomes more like other Meta products, requiring some users to adapt if they prefer a minimalist, distraction-free environment.
Paid Channels: New Revenue Stream for Creators and Brands
The real highlight is the launch of paid channels. Now, content creators, artists, influencers, and brands can offer exclusive material through subscriptions, generating new revenue and deepening connections with their followers. WhatsApp becomes a powerful platform for anyone working in the digital content space.
Who’s Impacted? See the Effects by User Profile
Regular Users:
You’ll notice more ads appearing, which can lead to more distractions while using WhatsApp. The experience, once focused solely on private conversations, now becomes more dynamic and commercial.
Businesses and Brands:
There are new marketing opportunities. With ads and paid channels, brands can reach more targeted audiences, run focused campaigns, and explore exclusive channels to strengthen their digital presence and boost sales.
Influencers:
Influencers can monetize directly through paid subscriptions and exclusive channel promotions. This turns WhatsApp into a powerful engagement and revenue tool for digital content creators.
No matter your profile, understanding these changes is key to maximizing opportunities and minimizing negative impacts.
Best Devices for the New WhatsApp
Get the most out of WhatsApp by using devices that enhance both content creation and consumption:
- Samsung Galaxy S25 Ultra
A premium smartphone with AI-powered camera, 6.9” Dynamic AMOLED 2X display, and long battery life.
See on Amazon - Samsung Galaxy Tab S10 FE
10.9” tablet with S Pen, perfect for editing videos, managing channels, and creating content anywhere.
See on Amazon - Soundcore Liberty 7 Pro
Wireless earbuds with noise canceling and multiple microphones — ideal for WhatsApp calls and high-quality recordings.
See on Amazon
These devices will boost your productivity and your experience, whether you’re creating or consuming content.
FAQ – WhatsApp Business Platform Frequently Asked Questions
Will WhatsApp show ads to everyone?
Yes, the “Updates” tab will feature visual ads for all users.
Will my privacy be affected?
No. Meta guarantees that private message content is never used for ad targeting.
Can I remove the ads?
There’s no option to remove ads, but you can avoid the “Updates” tab.
What are WhatsApp channels?
Spaces where brands and creators share exclusive content—now with paid subscription options.
Will the user experience change?
Yes, especially if you use status updates and channels frequently.
Is it worth switching to another messenger?
If privacy and simplicity are your top priorities, alternatives like Signal and Telegram may be better suited for you.
Conclusion – WhatsApp Business Platform Enters a New Era
The WhatsApp Business Platform is becoming more like a social network, opening new monetization opportunities for brands and creators and creating a more interactive environment for users. Get ready to explore these opportunities, update your devices, and adapt to a more connected, commercial WhatsApp experience.